Marketing-Management: Analyse ― Strategie ― Implementierung

Marketing Management Analyse Strategie Implementierung Eine systematische Darstellung von strategischem Marketing und Management Prof Meffert analysiert die Informationsgrundlagen der strategischen Unternehmens und Marketingplanung beleuchtet generische

  • Title: Marketing-Management: Analyse ― Strategie ― Implementierung
  • Author: Heribert Meffert
  • ISBN: 3409236139
  • Page: 484
  • Format:
  • Eine systematische Darstellung von strategischem Marketing und Management Prof Meffert analysiert die Informationsgrundlagen der strategischen Unternehmens und Marketingplanung, beleuchtet generische Marketingstrategien in unterschiedlichen situativen Kontexten sowie die Implementierung von Strategien.

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      Posted by:Heribert Meffert
      Published :2019-03-01T18:37:03+00:00


    About “Heribert Meffert

    • Heribert Meffert

      Heribert Meffert Is a well-known author, some of his books are a fascination for readers like in the Marketing-Management: Analyse ― Strategie ― Implementierung book, this is one of the most wanted Heribert Meffert author readers around the world.



    676 thoughts on “Marketing-Management: Analyse ― Strategie ― Implementierung

    • Professor Meffert ist sicherlich der bekannteste Marketing-Professor in Deutschland mit sicherlich dem bekanntesten Marketing-Lehrbuch. War die davorliegende Auflage doch ein wenig "überholt" hat Meffert mit der vorliegenden neuesten Auflage doch wieder einmal bewiesen, daß er die Nummer 1 ist. Auf insgesamt 1219 Seiten (und zusätzlichen 115 Seiten für die Fallstudie zum Golf III) ist alles enthalten, was man zum Marketing wissen muß. Und dieses in einer verbesserten Optik und verbesse [...]


    • "Marketing" von Heribert Meffert kann ohne Übertreibung als das Standardwerk im deutschsprachigen Raum bezeichnet werden. Zu nahezu allen klassischen und aktuellen Fragestellungen wird in diesem Buch mit vielen Beispielen aus der Praxis Stellung genommen. Dabei erleichtert der Aufbau des Buchs die Verwendung als Nachschlagewerk. Somit kann auch eine ausgezeichnete Eignung für Praktiker konstatiert werden.



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